IJLLL 2018 Vol.4(1): 23-28 ISSN: 2382-6282
DOI: 10.18178/IJLLL.2018.4.1.144

The Linguistic Landscape of Beijing Tourism Spots: A Field-Based Sociolinguistic Approach

Xiao Rong
Abstract—The study reported in this paper explores the use of English language in the market-driven Chinese tourism context in the light of wider questions concerning linguistic landscape from a sociolinguistic approach. The researcher draws on theories of linguistic landscape studies as well as research on ‘discourse in place’ to analyze the special role of English language in Beijing tourism spots. Based on a mixed-methods case study design, the data of this research mainly incorporates digital photographs taken during a one-week fieldwork in Beijing, which is complemented by interviews and survey questionnaires. Results demonstrate that with English becoming an inherent part of the linguistic landscape of Beijing 5A tourism spots, China now actively participates in the globalizing process of English language commodification.

Index Terms—Linguistic landscape, English language, sociolinguistics, Beijing tourism spots.

Xiao Rong is with the Chinese University of Hong Kong, Shatin, Hong Kong (e-mail: xiaorong19@ 126.com).

[PDF]

Cite: Xiao Rong, "The Linguistic Landscape of Beijing Tourism Spots: A Field-Based Sociolinguistic Approach," International Journal of Languages, Literature and Linguistics vol. 4, no. 1, pp. 23-28, 2018.

Copyright©2008-2017. International Journal of Languages, Literature and Linguistics. All rights reserved.
E-mail: ijlll@ejournal.net