IJLLL 2019 Vol.5(4): 253-258 ISSN: 2382-6282
DOI: 10.18178/IJLLL.2019.5.4.237

Aggressiveness and Expressiveness as a Language Strategy in Political Discourse

Zdenka Kumorová
Abstract—In regards to ethnic and social stratification, the Slovak Republic is among the diversified countries and this stimulates cultural-social, economic, linguistic or ethnic discourses in society. These stimuli are being noticed by several political subjects of the extreme right and these subjects then present them through radical expressive means. These usually surprise the recipient by their exaggerated catastrophic scenarios about the state of the country or captivate the addressee by the attempt of right-wing populists to save the country or to mobilize the party against the threat. The aim of such expressions is to arouse negative as well as positive emotions in the recipient, which means that radical language strikes at the lowest human urges. It is a typical tool of right-wing populists which is characterized by several language strategies and its aim is to draw attention to a given political party. The interest of the addressee in populist rhetoric intensifies due to the simplicity of the language which provides space for an easy interpretation of the message by a wide spectrum of the public of various age and education levels.

Index Terms—Right-wing populist, language strategy, expressive means.

Zdenka Kumorová is with the Department of Slovak Language and Literature at Faculty of Arts of University Ss. Cyril and Methodius, Trnava , Slovakia (e-mail: zdenka.kumorova@ucm.sk).

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Cite: Zdenka Kumorová, "Aggressiveness and Expressiveness as a Language Strategy in Political Discourse," International Journal of Languages, Literature and Linguistics vol. 5, no. 4, pp. 253-258, 2019.

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