IJLLL 2020 Vol.6(1): 18-23 ISSN: 2382-6282
DOI: 10.18178/IJLLL.2020.6.1.244

Cognitive Inferences in Social Media Advertising a Case Study of Advertisings on Sina Weibo and Facebook

Junhong Dong and Xiaohong Zhang
Abstract—With the development of the Internet, social media advertising as a special form of language gets linguists' more and more attention. This study aims to focus on analyzing Fast Moving Consuming Goods (FMCG) advertising language on Chinese and American most mainstream social media platforms, Sina Weibo and Facebook. Commercials on social media have great influence on people's consumption behavior. Therefore, it is necessary to study how spontaneous inferential comprehension occurs through advertising language and find out whether there are any inferential differences between Chinese and American people. Advertising is a unique form of communication, and interpretation of the advertisements from the perspective of the cognitive inference is an interesting practice and the findings can help consumers have a positive understanding of various commercials.

Index Terms—Facebook, inference, Sina Weibo, social media advertising.

The authors are with Northwestern Polytechnical University, China (e-mail: nancy2018@mail.nwpu.edu.cn, tinymoment@163.com).

[PDF]

Cite:Junhong Dong and Xiaohong Zhang, "Cognitive Inferences in Social Media Advertising a Case Study of Advertisings on Sina Weibo and Facebook," International Journal of Languages, Literature and Linguistics vol. 6, no. 1, pp. 18-23, 2020.

Copyright©2008-2020. International Journal of Languages, Literature and Linguistics. All rights reserved.
E-mail: ijlll@ejournal.net