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- ISSN: 2382-6282 (Print); 2972-3108 (Online)
- Abbreviated Title: Int. J. Lang. Lit. Linguist.
- Frequency: Bimonthly
- DOI: 10.18178/IJLLL
- Editor-in-Chief: Dr. Jason Miin-Hwa Lim
- Managing Editor: Jennifer X. Zeng
- Indexed by: CNKI, Google Scholar, Crossref,
- E-mail: ijlll_Editor@126.com
IJLLL 2020 Vol.6(1): 18-23 ISSN: 2382-6282
DOI: 10.18178/IJLLL.2020.6.1.244
DOI: 10.18178/IJLLL.2020.6.1.244
Cognitive Inferences in Social Media Advertising a Case Study of Advertisings on Sina Weibo and Facebook
Junhong Dong and Xiaohong Zhang
Abstract—With the development of the Internet, social media
advertising as a special form of language gets linguists' more
and more attention. This study aims to focus on analyzing Fast
Moving Consuming Goods (FMCG) advertising language on
Chinese and American most mainstream social media platforms,
Sina Weibo and Facebook. Commercials on social media have
great influence on people's consumption behavior. Therefore, it
is necessary to study how spontaneous inferential
comprehension occurs through advertising language and find
out whether there are any inferential differences between
Chinese and American people. Advertising is a unique form of
communication, and interpretation of the advertisements from
the perspective of the cognitive inference is an interesting
practice and the findings can help consumers have a positive
understanding of various commercials.
Index Terms—Facebook, inference, Sina Weibo, social media advertising.
The authors are with Northwestern Polytechnical University, China (e-mail: nancy2018@mail.nwpu.edu.cn, tinymoment@163.com).
Index Terms—Facebook, inference, Sina Weibo, social media advertising.
The authors are with Northwestern Polytechnical University, China (e-mail: nancy2018@mail.nwpu.edu.cn, tinymoment@163.com).
Cite:Junhong Dong and Xiaohong Zhang, "Cognitive Inferences in Social Media Advertising a Case Study of Advertisings on Sina Weibo and Facebook," International Journal of Languages, Literature and Linguistics vol. 6, no. 1, pp. 18-23, 2020.