IJLLL 2022 Vol.8(2): 115-120 ISSN: 2382-6282
DOI: 10.18178/IJLLL.2022.8.2.332

Stereotypes Know no Pandemic: A Facebook Study

Shiwangi
Abstract—Indian Cinema has always received attention across the globe. It is more of a trend in the contemporary world where the internet plays a vital role. And Latin America is yet another true fandom in every sense making it totally off the charts. In the domain of translation (dubbing and subtitling), representation, and reception of Indian movies both jointly and severally, studies have never targeted the Latin American audience. Au contraire, it is intriguing to note that Latin American Bollywood fan clubs on social media platforms, like Facebook, haven’t just kept people entertained throughout but also managed not to break the demand and supply chain even during this pandemic. Ironically, the content has still successfully adhered to the already existing stereotypes associated with the Indian Cinema and culture despite loads of efforts of the page admins as well as the followers in looking for new relevant posts during the COVID-19 crisis where we see a significant paucity of latest cinema top-ups.

Index Terms—Indian cinema, Latin America, Facebook, fan clubs, stereotypes, COVID-19.

Shiwangi is with The English and Foreign Languages University, Hyderabad, India-500007, India (e-mail: shiwangiphdspanish18@efluniversity.ac.in).

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Cite:Shiwangi, "Stereotypes Know no Pandemic: A Facebook Study," International Journal of Languages, Literature and Linguistics vol. 8, no. 2, pp. 115-120, 2022.

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