IJLLL 2015 Vol.1(2): 113-117 ISSN: 2382-6282
DOI: 10.7763/IJLLL.2015.V1.22

Gender, Identity, and Language: A Case Study in Taiwan’s Municipality Mayoral Election in 2010

Ya-Chen Kang
Abstract—Several advocates of Sociolinguistics insights in language use have suggested that a speaker’s language use implies his/her status and intended self-image in a certain social structure. To take a close look, in the present study, we assess 11 Taiwan municipality mayoral candidates’ (1) slogans, (2) campaign songs, and (3) declaration of contesting the mayoral election. The results reveal that male language users produce more verbs to show their assertive and confidential attitude and ambition, while female users focus more on intimacy and utter softer lexical expression to have a good rapport. What is more, living up to regional expectations, candidates choose more Mandarin in Northern Taiwan but non-Mandarin in Southern Taiwan. In short, to sustain the identity, language users make language choices according to their intended community.

Index Terms—Sociolinguistics, gender, identity, politics.

Ya-Chen Kang, is with the National Cheng Kung University, Taiwan (e-mail: juliakyc@hotmail.com).

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Cite:Ya-Chen Kang, "Gender, Identity, and Language: A Case Study in Taiwan’s Municipality Mayoral Election in 2010," International Journal of Languages, Literature and Linguistics vol. 1, no. 2, pp. 113-117, 2015.

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