IJLLL 2020 Vol.6(2): 103-107 ISSN: 2382-6282
DOI: 10.18178/IJLLL.2020.6.2.259

Design of Micro-course as Re-semiotization in Technologically Multimodal Context

Zhang Qing-Mei
Abstract—The present article views the design of micro-course as the re-semiotization from source text to target text. It starts with the introduction of micro-course, a new technologically multimodal genre, and moves forward to discuss the process of transforming from book to screen production, involving semiotic shift in different context. Based on ledema’s term “re-semiotization” and Halliday’s systematic functional linguistics, this paper puts forward theoretical framework for the production of micro-course as re-semiotization, and emphasizes the decisive role that socio-cultural context plays on modality selection. This article analyzes the semiotic resources involved in ideographic system of micro-course, that is, image, voiceover, text, color, and sound, and holds that each semiotic has its own specific constraints and affordances, and further elaborates on the affordance of each modality respectively. The article also suggests that transposition between different semiotics is not just a matter of finding semiotic equivalents, and the micro-course actually does not just displace language by visualizing its meanings, but reconfigures the source text into a multimodal discourse. During the process of micro-course design, apart from affordance of each modality, the inter-semiotic relations should also be considered, and the coupling relationship between different modalities and semiotics will produce different ideational meaning and interpersonal meaning, leading to the overall construction of textual meaning of micro-course. The article also analyzes the semiotic comparison of source text and target text.

Index Terms—Design, micro-course, multimodality, re-semiotization.

Q. M. Zhang is with Beijing University of Technology, Beijing, 100024 China (e-mail: newgloria@ sina.com).

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Cite:Zhang Qing-Mei, "Design of Micro-course as Re-semiotization in Technologically Multimodal Context," International Journal of Languages, Literature and Linguistics vol. 6, no. 2, pp. 103-107, 2020.

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