IJLLL 2021 Vol.7(3): 101-105 ISSN: 2382-6282
DOI: 10.18178/IJLLL.2021.7.3.294

Multimodal Discourse Analysis of the Movie Poster Little Big Soldier

Li Yin and Hanita Hassan
Abstract—Movie Posters are visual media used to transmit cultural and commercial information through social semiotics such as image, text, font and color. One of the important techniques of poster design is to convey movie topics or focused information. Movie poster design has gone through two major periods in China. Between 1980s and 1990s, posters were apparently designed simple and color-vivid; entering the 21st century, with computer technology, Chinese movie posters have shown diversified expressions and propagandas, which seem more fresh and unique in artistic charm. Multimodality usually expresses meanings through the combination of text and other elements, and movie poster is one of the multimodal means. This paper discusses the findings of multimodal discourse analysis by Kress &Van Leeuwen carried out on a movie poster Little Big Soldier, of which the aims are, among others, to reveal how verbal and visual signs work together as social signs to interpret the representational, interactional and compositional meanings, thus viewers better understand how the movie poster realizes meaning co-construction and how it conveys the movie information. The main goal of poster message is to play a propaganda role and attract more audience to the movie.

Index TermsLittle Big Soldier, movie poster, multimodal discourse, meaning co-construction.

The authors are with Universiti Teknologi Malaysia, Malaysia (e-mail: 1971203590@qq.com).

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Cite: Li Yin and Hanita Hassan, "Multimodal Discourse Analysis of the Movie Poster Little Big Soldier," International Journal of Languages, Literature and Linguistics vol. 7, no. 3, pp. 101-105, 2021.

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