doi: 10.18178/IJLLL.2024.10.2.515
Study of Intercultural-Intertextuality of Urban Linguistic Landscape—A Case Study of Jiahuifang in Xi’an
Zhang Kexin *
,
- School of Foreign Studies, Northwestern Polytechnical University, Xi’an, China
- Manuscript received August 20, 2023
- revised October 14, 2023
- accepted December 15, 2023
- published April 17, 2024
Abstract
Since China stepped into a new era, Xi’an hascontinuously built an open, modern and dynamic city image. Inthis background, the study of linguistic landscape, which isclosely related to urban image building, has gradually attractedextensive attention. Taking Jiahuifang in Xi’an as an example,this paper analyzes the intercultural-intertextuality phenomenaof Jiahuifang and explores the functions of linguistic landscapein urban space.It is found that there are more direct intertextuality andcreative intertextuality signs, which reflects the high toleranceand openness of intercultural intertextuality; Nongovernmentalintercultural intertextuality signs are morecommon, showing that shops are better at using foreign culturalsymbols to participate in discourse space. Specifically, directintertextuality realizes the recontextualization of differentculture and foreign texts. Creative intertextuality creates newtexts by mixing different codes to set up fashionable modernimages. Interdiscursivity and multimodal intertextuality are lessfrequent, but the combination of various genres and nonlinguisticsymbols is the exploration of multicultural integration.Accordingly, there are three major functions of interculturalintertextuality of linguistic landscape: realizing commercialvalue, uniting social groups and expressing the aspiration ofinternationalization. The suggestions for linguistic landscapeconstruction lies in the balances between global and local,between government and non-government, and betweentradition and modernity.
Keywords
- urban linguistic landscape
- interculturalintertextuality
- international construction
How to Cite
Zhang Kexin and Che Xiangqian, "Study of Intercultural-Intertextuality of Urban Linguistic Landscape—A Case Study of Jiahuifang in Xi’an," International Journal of Languages, Literature and Linguistics, vol. 10, no. 2, pp. 214-226, 2024. https://doi.org/10.18178/IJLLL.2024.10.2.515
Copyright & License
Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).