• ISSN: 2382-6282 (Print); 2972-3108 (Online)
    • Abbreviated Title: Int. J. Lang. Lit. Linguist.
    • Frequency: Bimonthly
    • DOI: 10.18178/IJLLL
    • APC: 500 USD
    • Editor-in-Chief: Dr. Jason Miin-Hwa Lim
    • Managing Editor:  Shira.W.Lu
    • Indexed by:   CNKI, Google Scholar, Crossref,
    • E-mail: ijlll_Editor@126.com
HOME > Archives > 2025 > Volume 11 Number 6 (2025) >
IJLLL 2025 Vol.11(6): 247-252
DOI: 10.18178/IJLLL.2025.11.6.610

The Influences of Beauty Bloggers on Behaviors of Female Followers on Xiaohongshu Application

Yue Yin* and Lucksana Klaikao
Rangsit University, Pathum Thani, Thailand
Email: yyin4345@gmail.com.cn (Y.Y.)
*Corresponding author

Manuscript received July 30, 2025; accepted August 12, 2025; published November 24, 2025.

Abstract—This study examines how beauty bloggers on Xiaohongshu shape the purchasing behavior of female users in Beijing. Using the Elaboration Likelihood Model and Source Credibility Theory, it analyzes the impact of credibility, emotional attitude, platform usability, and social media exposure through a survey of 400 participants. Results show that credibility and emotional connection are the strongest predictors of consumer behavior. The findings reveal how localized language and cultural storytelling create trust and drive quick “see–trust–buy” decisions, offering insights for influencer marketing and the cultural dynamics of China’s social-commerce environment.

Keywords—consumer behavior, cultural communication, influencer marketing, Xiaohongshu

Cite: Yue Yin and Lucksana Klaikao, "The Influences of Beauty Bloggers on Behaviors of Female Followers on Xiaohongshu Application," International Journal of Languages, Literature and Linguistics, vol. 11, no. 6, pp. 247-252, 2025.

Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

PREVIOUS PAPER
First page
NEXT PAPER
The Chronotope of the Tower and Spatial Narrative in J.M. Coetzee’s Diary of a Bad Year
Copyright © 2015-2025. International Journal of Languages, Literature and Linguistics. Unless otherwise stated.
E-mail: ijlll_Editor@126.com